Brand development for startups & evolving businesses

Build A Brand That Matters

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Our  Brand  Development  Program

A successful brand requires

a strong foundation

In order to produce effective marketing and advertising campaigns, you must first start with a solid brand strategy.

This strategy brings clarity to your brand’s identity, positioning and messaging, and provides a blueprint for your marketing and communication efforts.

Our comprehensive Brand Development Program will help you define your unique identity, establish your position in the market, and engage your target audience.

Our program will help you:

  • Develop your unique brand identity and personality
  • Differentiate yourself from your competitors
  • Refine your offer
  • Attract and engage your ideal client
  • Clarify your messaging
  • Create meaningful connections with your audience
  • Influence your brand’s public perception

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Brand Consulting

We offer personalized consultations to help you achieve your business goals and bring clarity and guidance to your brand’s identity, positioning and messaging.

Our consultations are goal oriented and are customized to help you achieve the results you need.

Our Areas of Specialization

Brand Identity
  • Determine your brand’s archetype as a framework for who you are, who you appeal to and how you engage with your target audience.
  • Develop your brand’s unique personality and voice.
  • Identify your mission, vision, values and higher purpose in order to attract your ideal clients.
Positioning
  • Identify gaps in your market through customer and competitor research.
  • Determine your niche and unique value proposition to differentiate yourself in your market.
  • Create offers that resonate with your ideal client.
Brand Messaging, Communication & Content Strategy
  • Develop key messages that speak to the needs, desires and goals of your ideal client.
  • Create a content strategy that provides the right message to the right person in the right channels at the right time.
  • Discover how to leverage communication strategies and tactics to build authority, generate and convert leads, boost engagement and increase client retention.

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Brand Communication Campaigns

Our communication campaigns combine strategic brand messaging, content marketing and public relations efforts to obtain specific goals without wasting countless dollars on advertising.

These campaigns are built on the foundation of our brand development program, guaranteeing optimum results.

Campaign Options

Awareness: Increase visibility and brand recognition.

Engagement: Create connections with your target audience to convert prospects into clients and clients into devoted fans.

Perception: Shape your reputation and become known as an expert in your niche. Grow your influence, build trust, and start charging a premium for your services.

Metal Wheel Concept

Brand Messaging Audit

Our brand messaging audits are designed to analyze how your company presents itself to and is perceived by your target audience.

We evaluate the effectiveness of your content and communication efforts across your website and social channels to determine its impact on your brand identity, positioning, customer engagement and public perception.

We start with a discovery session to discuss the essence of your brand. This may include such elements as mission, values, higher purpose, personality, unique value proposition, and positioning statement. We will also review your brand guidelines and current business objectives, if available.

Our audits analyze and assess:

  • Core brand messages
  • Differentiation
  • Value proposition
  • Target market engagement
  • Brand voice
  • Brand personality
  • Persona targeting
  • Use of emotion and psychology to persuade, influence and connect with clients
  • Content popularity and engagement
  • Alignment of desired brand identity and positioning to content and communications efforts

The final deliverable is an audit report containing key findings and insights regarding any gaps or discrepancies as well as general recommendations for improving your overall brand messaging strategy.

 

Clients

Trusted by Top Companies Around the Globe

Meet the Founder

Marc Harmon

CEO, Brand Consultant

From Marine Corps photojournalist to professional photographer, videographer, podcaster, marketer, and brand strategist, Marc’s past experience has positioned him as an expert in the brand development arena. He holds a B.S. in Psychology and M.A. in Mass Communications with a focus in Public Relations Management and has earned numerous branding and marketing platform certifications.

Having owned several successful businesses in his past 20+ years as an entrepreneur, Marc is a champion of entrepreneurship, and is dedicated to helping others succeed in their dreams of starting and maintaining successful businesses.

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