Build a Standout BrandPsychology-driven positioning & messaging that DIFFERENTIATES, resonates & converts Learn about our programbook a free 15-min. call
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Brand Development Program
Differentiating yourself from the competition, resonating with your target audience, and shaping your brand perception requires a solid brand strategy.
This strategy brings clarity to your brand’s identity, positioning and messaging, and provides a blueprint for your marketing and communications efforts.
Our comprehensive program will help you build a standout brand that speaks to your prospects’ needs and desires.
- Differentiate yourself from your competitors
- Increase the perceived value of your offers
- Build credibility as an expert
- Gain a better understanding of your target audience
- Attract your ideal client
- Discover gaps and opportunities in the market
- Develop a messaging framework that resonates with your target audience and informs your marketing efforts
- Convert prospects into buyers
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We offer personalized consultations to help you achieve your business goals and bring clarity and guidance to your brand’s identity, positioning and messaging.
Our consultations are goal oriented and are customized to help you achieve the results you need.
Areas of Specialization
- Determine your brand’s archetype as a framework for who you are, who you appeal to and how you engage with your target audience.
- Develop your brand’s unique personality and voice.
- Identify your mission, vision, values and higher purpose in order to attract your ideal clients.
- Identify gaps in your market through customer and competitor research.
- Determine your niche and unique value proposition to differentiate yourself in your market.
- Create offers that resonate with your ideal client.
Brand Messaging, Communication & Content Strategy
- Develop key messages that speak to the needs, desires and goals of your ideal client.
- Create a content strategy that provides the right message to the right person in the right channels at the right time.
- Discover how to leverage communication strategies and tactics to build authority, generate and convert leads, boost engagement and increase client retention.
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Brand Messaging Audit
Our brand messaging audits are designed to analyze how your company presents itself to and is perceived by your target audience.
We evaluate the effectiveness of your content and communication efforts across your website and social channels to determine its impact on your brand identity, positioning, customer engagement and public perception.
Our audits analyze and assess:
- Core brand messages
- Value proposition
- Target market engagement
- Brand voice
- Brand personality
- Persona targeting
- Use of emotion and psychology to persuade, influence and connect with clients
- Content popularity and engagement
- Alignment of desired brand identity and positioning to content and communications efforts
The final deliverable is an audit report containing key findings and insights regarding any gaps or discrepancies as well as general recommendations for improving your overall brand messaging strategy.
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What Our Clients Are Saying
TOP NOTCH PROFESSIONAL!!! Marc has a way of not just capturing the current organizational design, but also a knack at challenging leaders to take the business plan from good to great! Marc helped us revamp our brand strategy, clarify our identity, and targeting our community through strategic outreach. So glad we took the time and allowed Marc to pour into our organization … it’s so much better!
Marc Harmon was very detailed and knowledgeable in his work to create a clear image of our business. He made sure to discuss how we were to best serve more of our clients with exceptional messaging and strategy. We dug deep into our brand identity and clientele personas. Very helpful and long-lasting information for when we accumulate new staffing to know what our brand and business are all about.
Meet the Founder
CEO, Brand Consultant
From Marine Corps photojournalist to professional photographer, videographer, podcaster, marketer, and brand strategist, Marc’s past experience has positioned him as an expert in the brand development arena. He holds a B.S. in Psychology and M.A. in Mass Communications with a focus in Public Relations Management and has earned numerous branding and marketing platform certifications.
Having owned several successful businesses in his past 20+ years as an entrepreneur, Marc is a champion of entrepreneurship, and is dedicated to helping others succeed in their dreams of starting and maintaining successful businesses.