![How to Develop a Messaging Architecture for Professional Services [Templates Included]](https://venturebrandconsulting.com/wp-content/uploads/2022/07/Messaging-Architecture-Template-1080x675.png)
by Marc J Harmon | Jul 29, 2022 | Brand Identity, Brand Strategy, Buyer's Journey, Differentiation, Messaging, Positioning
Are you finding it difficult to produce meaningful content for your social media channels and blog articles? Does your marketing seem ineffective? Perhaps your brand is sending the wrong message. These are just some of the problems that a well-planned messaging...
by Marc J Harmon | Apr 7, 2021 | Buyer's Journey, Messaging
Use this template to help develop your brand’s messaging for each step of the buyer’s journey. The fillable PDF template will help you decide how to best align your key messages, communication channels and calls to action with your clients’ desires, pain points and...
by Marc J Harmon | Apr 6, 2021 | Brand Strategy, Differentiation, Positioning
In the vast sea of B2Bs and service-based businesses, what makes your organization unique? How are you differentiating yourself from all the other contenders fighting to win the hearts of your prospects? More importantly, what are you offering your clients and...
by Marc J Harmon | Mar 10, 2021 | Brand Development, Personal Branding
For many of my clients, their personal brand is their business brand. Coaches, consultants, solopreneurs – they’re not only the face of their company, they are the company. So it goes without saying that what they do and say as an individual has a direct...
![How to Create Brand Messaging With Personality [Template Included]](https://venturebrandconsulting.com/wp-content/uploads/2021/02/Personality1-1080x675.jpg)
by Marc J Harmon | Feb 11, 2021 | Brand Communication, Messaging
I’m sure you’ve heard the phrase, “It’s not what you say, but how you say it.” While there may be some truth to that statement as it relates to non-verbal communication, the reality is that both matter a great deal. When it comes to communicating as a brand, you...
by Marc J Harmon | Feb 5, 2021 | Brand Identity, Coaching & Consulting, Messaging
What message is your brand really sending? Are your potential clients resonating with your content and ads, or are they rolling their eyes as they scroll past your desperate efforts to prove your expertise? There’s a lot of noise out there, and much of it reeks of...
by Marc J Harmon | Jan 15, 2021 | Brand Development, Brand Identity
When first starting out, most coaches, consultants and service-based businesses struggle to get their first paying client. At this point, anyone with a credit card will do. They’re just happy someone is interested in what they have to offer. A year down the...
![How To Create a Unique Offer That Resonates With Your Ideal Client [Template Included]](https://venturebrandconsulting.com/wp-content/uploads/2021/01/USP.jpg)
by Marc J Harmon | Jan 10, 2021 | Coaching & Consulting, Creating an Offer, Positioning
Many service-based businesses struggle to create an offer that stands out and resonates with their ideal client. They either end up creating a “me too” product that closely resembles their competitors’ offer or they waste valuable resources developing something nobody...
by Marc J Harmon | Jan 2, 2021 | Brand Development, Coaching & Consulting, Positioning
If you’re a coach or consultant, I’m sure you have noticed the enormous number of people in your niche all vying for the same attention. The videos, podcasts, articles, Facebook and YouTube ads, emails, tweets, texts, IMs, DMs, chat bots – well, you get it, the noise...
by Marc J Harmon | Dec 14, 2020 | Brand Development, Brand Strategy
According to that online course you took, you should be “scaling” to the next level by now. After all the work you put into building your sales funnel, clients should be descending in droves to pounce on that irresistible offer of yours. Your email drip campaign is...
by Marc J Harmon | Dec 9, 2020 | Client Research, Positioning
Have you ever put your heart and soul into a blog article or shed blood, sweat and tears to create the perfect offer, only to be greeted by the sound of a lonely, chirping cricket? That deafening silence is rarely the result of good intention or even great execution....
