by Marc J Harmon | Jul 29, 2022 | Brand Identity, Brand Strategy, Buyer's Journey, Differentiation, Messaging, Positioning
Are you finding it difficult to produce meaningful content for your social media channels and blog articles? Does your marketing seem ineffective? Perhaps your brand is sending the wrong message. These are just some of the problems that a well-planned messaging...
by Marc J Harmon | Feb 5, 2021 | Brand Identity, Coaching & Consulting, Messaging
What message is your brand really sending? Are your potential clients resonating with your content and ads, or are they rolling their eyes as they scroll past your desperate efforts to prove your expertise? There’s a lot of noise out there, and much of it reeks of...
by Marc J Harmon | Jan 15, 2021 | Brand Development, Brand Identity
When first starting out, most coaches, consultants and service-based businesses struggle to get their first paying client. At this point, anyone with a credit card will do. They’re just happy someone is interested in what they have to offer. A year down the...