by Marc J Harmon | Feb 5, 2021 | Brand Identity, Coaching & Consulting, Messaging
What message is your brand really sending? Are your potential clients resonating with your content and ads, or are they rolling their eyes as they scroll past your desperate efforts to prove your expertise? There’s a lot of noise out there, and much of it reeks of...
by Marc J Harmon | Jan 10, 2021 | Coaching & Consulting, Creating an Offer, Positioning
Many service-based businesses struggle to create an offer that stands out and resonates with their ideal client. They either end up creating a “me too” product that closely resembles their competitors’ offer or they waste valuable resources developing something nobody...
by Marc J Harmon | Jan 2, 2021 | Brand Development, Coaching & Consulting, Positioning
If you’re a coach or consultant, I’m sure you have noticed the enormous number of people in your niche all vying for the same attention. The videos, podcasts, articles, Facebook and YouTube ads, emails, tweets, texts, IMs, DMs, chat bots – well, you get it, the noise...