![How to Develop a Messaging Architecture for Professional Services [Templates Included]](https://venturebrandconsulting.com/wp-content/uploads/2022/07/Messaging-Architecture-Template-1080x675.png)
by Marc J Harmon | Jul 29, 2022 | Brand Identity, Brand Strategy, Buyer's Journey, Differentiation, Messaging, Positioning
Are you finding it difficult to produce meaningful content for your social media channels and blog articles? Does your marketing seem ineffective? Perhaps your brand is sending the wrong message. These are just some of the problems that a well-planned messaging...
by Marc J Harmon | Apr 6, 2021 | Brand Strategy, Differentiation, Positioning
In the vast sea of B2Bs and service-based businesses, what makes your organization unique? How are you differentiating yourself from all the other contenders fighting to win the hearts of your prospects? More importantly, what are you offering your clients and...
![How To Create a Unique Offer That Resonates With Your Ideal Client [Template Included]](https://venturebrandconsulting.com/wp-content/uploads/2021/01/USP.jpg)
by Marc J Harmon | Jan 10, 2021 | Coaching & Consulting, Creating an Offer, Positioning
Many service-based businesses struggle to create an offer that stands out and resonates with their ideal client. They either end up creating a “me too” product that closely resembles their competitors’ offer or they waste valuable resources developing something nobody...
by Marc J Harmon | Jan 2, 2021 | Brand Development, Coaching & Consulting, Positioning
If you’re a coach or consultant, I’m sure you have noticed the enormous number of people in your niche all vying for the same attention. The videos, podcasts, articles, Facebook and YouTube ads, emails, tweets, texts, IMs, DMs, chat bots – well, you get it, the noise...
by Marc J Harmon | Dec 9, 2020 | Client Research, Positioning
Have you ever put your heart and soul into a blog article or shed blood, sweat and tears to create the perfect offer, only to be greeted by the sound of a lonely, chirping cricket? That deafening silence is rarely the result of good intention or even great execution....
