Build A Competitive Advantage
A program that helps you stand out in the market and resonate with your target audience Apply to our programbook a free 15-min. callReasons To Join
- Establishing a new business
- Offering a new product or service
- Changes due to merger or acquisition
- Needing to attract a new market segment
- Wanting to attract top talent
- Marketing tactics aren’t producing a good ROI
Program Results
- Differentiate yourself from your competitors
- Increase the perceived value of your offers
- Build credibility as an expert
- Gain a better understanding of your target audience
- Attract your ideal client
- Discover gaps and opportunities in the market
- Develop a messaging framework that resonates with your target audience and informs your marketing efforts
- Convert prospects into buyers
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How our program works
A Comprehensive Program Designed For Your Success
Our holistic process begins with a brand audit and discovery session to analyze your content and messaging, and determine the most effective strategies for obtaining your goals.
Our foundational system includes the necessary elements to clarify your brand’s identity, develop your unique offer and position in the market, and create a psychology-driven messaging strategy that resonates with your target audience.
The program is broken into six 90-minute sessions that offer personalized attention to your specific goals and challenges. Additionally, we conduct many hours of research and analysis before and after our time together to ensure your strategy is based on accurate and informed data.
The final deliverable will be a comprehensive Brand Guidebook that encompasses all of our brand development work. This guidebook will be your blueprint for your brand, and will guide all of your customer touchpoints, including your website, social, advertising, sales and customer experience.
Brand Audit
Our brand audits are designed to analyze how your company presents itself to and is perceived by your target audience.
We evaluate how your content and messaging impact your brand awareness, customer engagement, and public perception.
Identity
The lack of clarity and consistency in your brand’s identity can confuse your prospects and cripple your business.
Develop your brand’s purpose, vision, mission, values and personality to build a connection with your ideal clients and influence their buying decisions.
Positioning
Discover your niche and stand out in the market by defining your unique selling proposition and creating offers that resonate with your ideal clients.
This involves a thorough analysis of your target market and competitors, and buyer persona development.
Messaging
Based on our thorough research and consumer psychology principles, we will design a core messaging framework that reflects your brand’s personality and allows you to better engage with your target audience by speaking to their needs, desires and goals.
Program Curriculum
Module 1 – Discovery Session & Brand Audit
We will discuss your goals, analyze your current brand and determine what areas need improvement. We will help you through the brand audit process in order to evaluate your current brand identity, positioning and messaging.
Module 2 – Brand Substance
We will work through the process of defining your brand’s purpose, vision, mission, values and brand affiliations in order to gain clarity in who you are, what your business stands for, and how best to create an image and cause that resonates with your ideal client.
Module 3 – Ideal Client/Target Audience Research
We will research and analyze your target audience in order to create buyer personas and better understand their needs, desires, goals and pain points. This will enable you to create offers, as well as advertising and marketing campaigns, that resonate with your potential clients.
Module 4 – Competitor Research/Positioning
We will audit and analyze your competitors’ positioning strategy, brand message, personality, brand identity, brand presence and core offer.
We will also investigate market gaps and develop your differentiator, unique selling proposition, and positioning statement. This will help you clarify what makes you unique so you can stand out in your industry and create a clear position in the minds of your ideal clients.
Module 5 – Brand Persona
This module will help you identify your brand archetype, personality, appearance, tone of voice and keywords and phrases. This is what enables you to create the look, feel and sound of your brand in a way that resonates with your target audience.
Module 6 – Brand Messaging
All your previous work in this program culminates with the most essential and powerful element of brand development — your brand’s messaging. Based on our research and consumer psychology principles, we will design a core messaging framework that reflects your brand’s personality and allows you to better engage with your target audience by speaking to their needs, desires and goals.
Included in the program
One-on-one Consulting
During our six personalized 90-minute sessions, we will walk you and your team through the brand strategy process each step of the way.
Brand Guidebook
This comprehensive guidebook encompasses all of our brand development work produced in the program. This guidebook will be your blueprint for your brand, and will guide all of your customer touchpoints, including your website, social, advertising, sales and customer experience.
Follow-up Consultation
Since the brand development process is always evolving, we will schedule a free follow-up consultation six months after completing the program to review your progress and offer recommended adjustments.
Pay as You Go
Even though we guarantee you’ll love this program, we won’t ask you to pay the full amount up front. Instead, we break the investment up into six payments, each due at the time of your next session. This means you can cancel anytime … but we know you won’t want to.
Concept image of digital product
The Brand Guidebook
This comprehensive digital guidebook encompasses all of our brand development work produced in the program along with the insights and strategic elements based on our market research and analysis.
This guidebook will be your blueprint for your brand, and will guide all of your customer touchpoints, including your website, social platforms, marketing efforts, advertising, sales and customer experience.
Included in the Brand Guidebook
What Our Clients Are Saying
TOP NOTCH PROFESSIONAL!!! Marc has a way of not just capturing the current organizational design, but also a knack at challenging leaders to take the business plan from good to great! Marc helped us revamp our brand strategy, clarify our identity, and targeting our community through strategic outreach. So glad we took the time and allowed Marc to pour into our organization … it’s so much better!
Marc Harmon was very detailed and knowledgeable in his work to create a clear image of our business. He made sure to discuss how we were to best serve more of our clients with exceptional messaging and strategy. We dug deep into our brand identity and clientele personas. Very helpful and long-lasting information for when we accumulate new staffing to know what our brand and business are all about.
Clients
Trusted by Top Companies
Around the Globe
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Get In Touch For A Free Consultation
Your Brand Development Consultant
Marc Harmon is the founder and lead strategist at Venture Brand Consulting.
From Marine Corps photojournalist to professional photographer, videographer, podcaster, marketer, and brand strategist, Marc’s past experience has positioned him as an expert in the brand development arena. He holds a B.S. in Psychology and M.A. in Mass Communications with a focus in Public Relations Management and has earned numerous branding and marketing platform certifications.
Having owned several successful businesses in his past 20+ years as an entrepreneur, Marc is a champion of entrepreneurship, and is dedicated to helping others succeed in their dreams of starting and maintaining successful businesses.
Who Is This For?
The Brand Development Program is for the team or individual ready to build a competitive advantage and take their business to the next level.
This isn’t just another online course meant to fill your head with theoretical knowledge. This interactive program is designed to transform your business and build a foundation for success.
Because building a thriving business takes time and effort, this program will require work and dedication on your part as well as ours.
For this reason, we know that this course isn’t for everybody. We only want to work with those who are dedicated to their success and are willing to do what it takes to get there.