Resources
Free Templates & Guides for Developing Your Brand Identity, Positioning and Messaging
Brand Voice Chart
Use this Brand Voice Chart to help develop your brand’s voice characteristics. The fillable PDF template will help you decide how to best represent your brand when developing your core messaging and content strategies. It’s also a great reference for your content creation team to keep your brand’s messaging consistent.
This helpful download includes a fillable template, a list of traits to choose from and an example of how to best use the chart.
Read THIS ARTICLE for instructions on how to use this template.
Buyer’s Journey Messaging Template
Use this template to help develop your brand’s messaging for each step of the buyer’s journey. The fillable PDF template will help you decide how to best align your key messages, communication channels and calls to action with your clients’ desires, pain points and emotions. It’s also a great tool for developing content, social and email marketing strategies that will move your clients along their journey from awareness to purchase and advocacy.
Unique Selling Proposition Template
Use this USP Template to help develop your brand’s unique selling proposition. The fillable PDF template will help you determine what you uniquely offer based on your capabilities and the needs of your clients. It’s also a great reference for your content creation team to ensure your USP is always clearly communicated.
Read THIS ARTICLE for more details on how to use this template to create a unique offer that resonates with your ideal clients.
Brand Differentiation Assessment
Are you standing out from the competition? Take this free assessment to see if your brand’s identity, positioning and messaging are at their optimal level.
Messaging Architecture Template
Use this Messaging Architecture Template to help develop your brand’s messaging pillars based on the overlap of your brand attributes and buyer persona details.
The fillable PDF template will help you decide how to best represent your brand when developing your core messaging and content strategies. It’s also a great reference for your content creation team to keep your brand’s messaging consistent.
Read THIS ARTICLE for instructions on how to use this template.
Check back often as we continue to add to our resource library.