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by Marc J Harmon | Jul 29, 2022 | Brand Identity, Brand Strategy, Buyer's Journey, Differentiation, Messaging, Positioning
Are you finding it difficult to produce meaningful content for your social media channels and blog articles? Does your marketing seem ineffective? Perhaps your brand is sending the wrong message. These are just some of the problems that a well-planned messaging...
by Marc J Harmon | Mar 10, 2021 | Brand Development, Personal Branding
For many of my clients, their personal brand is their business brand. Coaches, consultants, solopreneurs – they’re not only the face of their company, they are the company. So it goes without saying that what they do and say as an individual has a direct...
by Marc J Harmon | Jan 15, 2021 | Brand Development, Brand Identity
When first starting out, most coaches, consultants and service-based businesses struggle to get their first paying client. At this point, anyone with a credit card will do. They’re just happy someone is interested in what they have to offer. A year down the...
by Marc J Harmon | Jan 2, 2021 | Brand Development, Coaching & Consulting, Positioning
If you’re a coach or consultant, I’m sure you have noticed the enormous number of people in your niche all vying for the same attention. The videos, podcasts, articles, Facebook and YouTube ads, emails, tweets, texts, IMs, DMs, chat bots – well, you get it, the noise...
by Marc J Harmon | Dec 14, 2020 | Brand Development, Brand Strategy
According to that online course you took, you should be “scaling” to the next level by now. After all the work you put into building your sales funnel, clients should be descending in droves to pounce on that irresistible offer of yours. Your email drip campaign is...
