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by Marc J Harmon | Jul 29, 2022 | Brand Identity, Brand Strategy, Buyer's Journey, Differentiation, Messaging, Positioning
Are you finding it difficult to produce meaningful content for your social media channels and blog articles? Does your marketing seem ineffective? Perhaps your brand is sending the wrong message. These are just some of the problems that a well-planned messaging...
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by Marc J Harmon | Feb 11, 2021 | Brand Communication, Messaging
I’m sure you’ve heard the phrase, “It’s not what you say, but how you say it.” While there may be some truth to that statement as it relates to non-verbal communication, the reality is that both matter a great deal. When it comes to communicating as a brand, you...
by Marc J Harmon | Jan 15, 2021 | Brand Development, Brand Identity
When first starting out, most coaches, consultants and service-based businesses struggle to get their first paying client. At this point, anyone with a credit card will do. They’re just happy someone is interested in what they have to offer. A year down the...
