![How to Develop a Messaging Architecture for Professional Services [Templates Included]](https://venturebrandconsulting.com/wp-content/uploads/2022/07/Messaging-Architecture-Template-1080x675.png)
by Marc J Harmon | Jul 29, 2022 | Brand Identity, Brand Strategy, Buyer's Journey, Differentiation, Messaging, Positioning
Are you finding it difficult to produce meaningful content for your social media channels and blog articles? Does your marketing seem ineffective? Perhaps your brand is sending the wrong message. These are just some of the problems that a well-planned messaging...
by Marc J Harmon | Apr 7, 2021 | Buyer's Journey, Messaging
Use this template to help develop your brand’s messaging for each step of the buyer’s journey. The fillable PDF template will help you decide how to best align your key messages, communication channels and calls to action with your clients’ desires, pain points and...
![How to Create Brand Messaging With Personality [Template Included]](https://venturebrandconsulting.com/wp-content/uploads/2021/02/Personality1-1080x675.jpg)
by Marc J Harmon | Feb 11, 2021 | Brand Communication, Messaging
I’m sure you’ve heard the phrase, “It’s not what you say, but how you say it.” While there may be some truth to that statement as it relates to non-verbal communication, the reality is that both matter a great deal. When it comes to communicating as a brand, you...
by Marc J Harmon | Feb 5, 2021 | Brand Identity, Coaching & Consulting, Messaging
What message is your brand really sending? Are your potential clients resonating with your content and ads, or are they rolling their eyes as they scroll past your desperate efforts to prove your expertise? There’s a lot of noise out there, and much of it reeks of...
