![How to Develop a Messaging Architecture for Professional Services [Templates Included]](https://venturebrandconsulting.com/wp-content/uploads/2022/07/Messaging-Architecture-Template-1080x675.png)
by Marc J Harmon | Jul 29, 2022 | Brand Identity, Brand Strategy, Buyer's Journey, Differentiation, Messaging, Positioning
Are you finding it difficult to produce meaningful content for your social media channels and blog articles? Does your marketing seem ineffective? Perhaps your brand is sending the wrong message. These are just some of the problems that a well-planned messaging...
by Marc J Harmon | Apr 7, 2021 | Buyer's Journey, Messaging
Use this template to help develop your brand’s messaging for each step of the buyer’s journey. The fillable PDF template will help you decide how to best align your key messages, communication channels and calls to action with your clients’ desires, pain points and...
by Marc J Harmon | Apr 6, 2021 | Brand Strategy, Differentiation, Positioning
In the vast sea of B2Bs and service-based businesses, what makes your organization unique? How are you differentiating yourself from all the other contenders fighting to win the hearts of your prospects? More importantly, what are you offering your clients and...
by Marc J Harmon | Mar 10, 2021 | Brand Development, Personal Branding
For many of my clients, their personal brand is their business brand. Coaches, consultants, solopreneurs – they’re not only the face of their company, they are the company. So it goes without saying that what they do and say as an individual has a direct...
by Marc J Harmon | Jan 15, 2021 | Brand Development, Brand Identity
When first starting out, most coaches, consultants and service-based businesses struggle to get their first paying client. At this point, anyone with a credit card will do. They’re just happy someone is interested in what they have to offer. A year down the...
