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How to Develop a Messaging Architecture for Professional Services [Templates Included]

How to Develop a Messaging Architecture for Professional Services [Templates Included]

by Marc J Harmon | Jul 29, 2022 | Brand Identity, Brand Strategy, Buyer's Journey, Differentiation, Messaging, Positioning

Are you finding it difficult to produce meaningful content for your social media channels and blog articles? Does your marketing seem ineffective? Perhaps your brand is sending the wrong message. These are just some of the problems that a well-planned messaging...
FREE Buyer’s Journey Messaging Template

FREE Buyer’s Journey Messaging Template

by Marc J Harmon | Apr 7, 2021 | Buyer's Journey, Messaging

Use this template to help develop your brand’s messaging for each step of the buyer’s journey. The fillable PDF template will help you decide how to best align your key messages, communication channels and calls to action with your clients’ desires, pain points and...

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  • Creating an Offer
  • Differentiation
  • Messaging
  • Personal Branding
  • Positioning

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Audience research Brand Audit Brand Communication Brand Consulting Brand development Brand Identity Brand Messaging Brand Positioning Brand Strategy Brand Values Buyer's Journey Client research Coaching & Consulting Coaching Business Coaching clients Consulting clients Creating an Offer Differentiation Focus groups Messaging Architecture Personal Branding Positioning

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