by Marc J Harmon | Jan 10, 2021 | Coaching & Consulting, Creating an Offer, Positioning
Many service-based businesses struggle to create an offer that stands out and resonates with their ideal client. They either end up creating a “me too” product that closely resembles their competitors’ offer or they waste valuable resources developing something nobody...
by Marc J Harmon | Jan 2, 2021 | Brand Development, Coaching & Consulting, Positioning
If you’re a coach or consultant, I’m sure you have noticed the enormous number of people in your niche all vying for the same attention. The videos, podcasts, articles, Facebook and YouTube ads, emails, tweets, texts, IMs, DMs, chat bots – well, you get it, the noise...